Who's Your Biggest Threat? These 4 Questions Hold the Answer — and It's Not Who You Think

Your biggest competitor is what your customer is doing right now to do the "job" that they would use your product for. This could be a manual process, a workaround they pieced together themselves, or ...
Berkshire Eagle

Cannabis retail is just retail, but most of the industry still doesn’t get it

There are often assumptions made about the customer base in cannabis retail. From who is choosing to shop with you, to what their budget is before they are asked one question, there are lots of ...