If you've ever embarked on choosing new paint shades for your home, then you'll no doubt have heard the term Light Reflective Value. But what exactly is LRV, and why is it important when choosing ...

Should you really wear white when it's hot? The science behind summer outfits. In summer, we often hear that we should wear light-colored clothes to stay cooler. But is this true? Why does a white ...

When it comes to keeping a vehicle cool during the scorching Arizona summer, color choice can indeed make a difference. White and light-colored cars tend to be a touch cooler than darker-colored ones.