WhatsApp is developing a 'Status Archive' feature that will automatically save expired status updates privately on a user’s device, giving them the option to view, manage, or reuse past posts.

WhatsApp is testing ads in the Status section of the Updates tab. New paid subscriptions and promoted Channels are also rolling out. Private messages remain untouched and end-to-end encrypted. Ads ...

WhatsApp is reportedly developing a new Status Archive feature aimed at addressing the issue of lost updates after 24 hours.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. With WhatsApp gaining momentum in more regions, Meta ...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement. Meta is giving advertisers more ways to reach WhatsApp users by combining ...

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