Branded content is about creating material that connects with people emotionally, often through storytelling, rather than ...

Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

People know when a brand genuinely cares about well-being—for employees, customers, and humanity at large. In many cases, it’s an intangible truth they can simply feel—in how they’re treated, how ...

Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies. More clients are researching suppliers and service providers online, ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

In short, branded content is about sharing who you are as a brand, not just what you sell. You’ll see brands creating YouTube ...