In last week’s discussion on hacking brand strategy, I included the image above and briefly talked about brand personality. Today, I’d like to expand on the notion of brand personality and its value ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...