Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...