GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

What are the real reasons Google is rewriting title tags? What technology is powering these article rewrites and what does it mean for how publishers and search marketers write title tags? Data ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...

You know the movie trope that involves a makeover scene during which the so-called nerdy girl takes off her glasses for the first time, lets her hair down (or pushes it back from her face) and becomes ...

Gary Illyes from Google said in last night's Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later ...