CHEYENNE, Wyo. (CBS4) – The 125th Annual Cheyenne Frontier Days is scheduled to take place next month, and those in charge of the event are already prepared to fit the role with their iconic "CFD" ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Get your boots on y'all, it's rodeo season! Every year, Wrangler hosts the National Finals Rodeo where ...

These boots are made for walking. Fashion is still in its yeehaw era, as the Western fashion trend is going strong into autumn. While we have stocked up on denim, fringe, and cowboy hats, the cowboy ...

Introduction Western wear trends for women 2026 are all about confidence, comfort, and clean aesthetics. Today’s fashion is ...

From must-know American heritage brands to the festival's official fashion partners, these standout styles are destined for the desert. By Erin Lassner E-Commerce Writer If you purchase an ...

Interest in everything related to Western fashion is driving up demand for denim clothing such as skirts and dresses, according to San Francisco-based Levi Strauss. The frenzy comes as Western wear ...

Jerry Lee Atwood, who worked as a costume designer at the Indiana Repertory Theatre, taught himself to embroider using chain-stitch sewing machines and to apply rhinestones by hand. His brand is Union ...

INDIANAPOLIS (WISH) — Union Western owner Jerry Lee Atwood’s passion for custom chain stitch embroidery and western wear design began in the early 2000s. Working at a coffee shop, a customer lent him ...

Who doesn’t love adding a statement touch to their look and instantly owning the spotlight? Isn't It? There is something about a choker that changes the entire energy of a Western outfit. It draws the ...

WHEN POST MALONE took the stage to accept his award for Pop/Rock Male Artist of the Year at the 2018 American Music Awards, the elaborately embroidered Jerry Lee Atwood suit he wore garnered as much ...

It’s been a long ride for Saba’s Western Wear since family patriarch David Saba Sr. opened the first Valley store in October 1927. But Saba’s kin aren’t about to ride off into the sunset. The family, ...