Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

Indian fashion brands are transforming mannequin displays into cultural storytellers, using regional customisation to connect with local festivities and consumer preferences. The adoption of ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

As you might have noticed, some high street stores are struggling. But with the right approach, retail chains can weather the storm. One such approach that can help boost sales and bring in customers ...

In the final feature of her visual merchandising series, HD Visual Services talks about refreshing your store for the year ...