Every so often, something new happens in the world of Digital Marketing that is transformative. Social media was perhaps the last seismic leap, and these days all small business owners are told they ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through. According to data analyzed by Markletic, when it comes ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Event marketing has changed significantly over the past month — no one can argue this. If ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Virtual events provided a lifeline for many businesses and individuals ...

One of the major concerns for event organizers as they shift from in-person to virtual events is how to drive maximum revenue through sponsorship packages. Unlike the established patterns of in-person ...

SIGN UP NOW: Marketing experts share how small-business owners can master basic marketing skills and upscale their strategies. While juggling the multiple responsibilities of running a small business, ...

There aren't too many B2B marketers that would have told you in January 2020 they were confident in their ability to pivot from a traditional slate of physical trade shows and conferences to a virtual ...

Rachel Stephan is one part creative, one part entrepreneur, a four-time mom (Sensov event marketing, Charlie, award-winning #eventtech Snöball word-of-mouth marketing platform, and Grayson) and an ...