KATSEYE are looking back on a defining moment in their fast-rising career. As fans will know, the global girl group starred ...

The embattled golf entertainment brand made a smart move after an inside joke bloomed around one of its locations.

KATSEYE says its viral Gap denim ad shocked them by inspiring fans worldwide through visibility and representation ...

YouTube superstar Jimmy ‘MrBeast’ Donaldson said he will help NewJeans if it “makes sense” amid a viral campaign from fans of ...

A Black-owned children’s bookstore in Raleigh, North Carolina, is reopening after it had closed its doors in 2024 due to threats.

Jeans rarely make Wall Street headlines, but the denim feud between American Eagle and Gap has investors paying attention. In late July, American Eagle rolled out its Sydney Sweeney campaign with the ...

SAN FRANCISCO (KGO) -- You could feel the energy bursting out of GAP's headquarters in San Francisco; even the city's mayor showed up. "I just spoke to the GAP employees who are back in the office ...

Cars carrying terrifying smiling passengers have been spotted around Los Angeles in promotion of the new horror sequel Smile 2. We'd already seen some creepy viral marketing moves during the original ...

While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...

The Harris-Walz campaign’s camo hat went from concept to the top of Minnesota Governor Tim Walz’s head in about 10 hours. The Harris-Walz camo hat, which first gained traction on X yesterday, reads ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...