Uber raises fares so drivers can earn more money per trip. Sometimes Uber cuts fares to attract more riders. Uber offers bonuses to drivers for being active throughout the week. But: It turns out that ...

SEATTLE — Uber is facing fresh criticism over its pricing practices after a new study claims the company has dramatically increased its profit margins by using AI-driven algorithms to raise fares and ...

Uber's decision to use AI to determine prices and driver pay could be the key to the ride-hailing company's financial ...

Uber trips from CBDs and wealthy parts of Sydney and Melbourne now cost much more than rides of identical distance and ...