Forty years ago today, a cashier at a Marsh Supermarket in Troy, Ohio, scanned a 10-pack of Wrigley's Juicy Fruit gum bearing an odd-looking set of alternating black and white lines. The barcode had ...

A consumer just scans the code already on the package, and the application provides product related information. The application now serves as an assistant to consumers doing product research in-store ...

Universal Product Code apps for the iPhone let shoppers find additional information and perform price comparisons on products while inside a store. They also let allow an iPhone to serve as a front ...

As phones, planners, cameras and miniature computers, cell phones provide many convenient functions for businesses. One of the newest features allows you to look up information based on barcodes.

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.

GS1, the standards body for supply chains, has released a readiness test kit to help retailers, brands and manufacturers and solution providers assess where they are in the journey toward ...

George J. Laurer, whose design of the ubiquitous vertically striped bar code sped supermarket checkout lines, parcel deliveries and assembly lines and even transformed human beings, including airline ...

QR codes have always been controversial. Some people love and praise them; some don’t see their utility and call them annoying. The system has been getting this attention due to its large storage ...