YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

Mortgage TrueView has announced that it is developing the industry’s first independent benchmarking tool for quality control (QC). The new solution, QC View, will allow lenders, investors and ...

Google’s skippable and click-to-play YouTube ad format TrueView will be available programmatically, the company announced Thursday at the Programmatic I/O conference in San Francisco. The 5-year-old ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For ...

Burnaby, BC, Canada, April 25, 2023 (GLOBE NEWSWIRE) -- Cansel, a leading technology solutions provider for industries including engineering, surveying, construction, and utilities, today announced a ...

Mortgage TrueView has announced the launch of LenderScores.com, a new Web site designed to help consumers identify and choose the best lender for their circumstances. The tool, which is available to ...

Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for action ads ...

Huntsville, AL – GeoCue, a leader in geospatial solutions, proudly announces the addition of the TrueView GO to its innovative product lineup, which includes TrueView drone and mobile mapping systems ...