Many managers believe that strategies fail in development, while others argue that they fail in implementation. They are both wrong. The most common cause of ineffective strategies is through the ...

As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes. If you think keeping up with the content ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

One of the aspects of my career I like the most is the opportunity to mentor young professionals, and a few days ago, I received a request from someone asking for my advice. She has been asked to help ...

The question of why to translate, as it relates to user safety information for medical devices, is answered easily initially: because it is required. Most major healthcare markets have strictly ...