TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...
It’s official – TikTok is bringing ads to its search results. In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative ...
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...
Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...
Leading into 2023, forecasts for digital ad-spend growth anticipated a downturn, owing in large part to economic uncertainty. But there’s at least one commercial bright spot within the digital realm — ...
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. TikTok’s adding another way for brands to get their ...
Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...
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