Threads app sees a spike in engagement, challenging social media norms a year after its launch. Monthly active users in the U.S. and U.K. on Threads soar, while competitor X's user base declines ...

Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Threads may seem like the heir apparent to the short posting format, but it still has work to do. Threads may seem like the heir apparent to the short posting format, but it still has work to do. is a ...