Ultimately, when a brand becomes ingrained in a customer’s daily habits, the loyalty program is at its most robust, which propels a virtuous and optimized cycle of customer engagement.

But here’s an uncomfortable truth: discounts don’t generate real customer loyalty. While price cuts might give you short-term sales growth, being overly reliant on them can quickly lead to being ...

There’s a big difference between a customer who buys from you again ... building trust over time and reinforcing the cycle of ...

Apple has mastered the art of creating products that people love and their loyal customer base speaks volumes. But what if this loyalty is costing you more than you think? It’s easy to get swept ...