This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

The spring campaign comes a month after Target announced a multiyear merchandise revamp, which includes investing between $4 billion and $5 billion in stores, technology and supply chain. Image ...

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Revenue growth can be challenging for companies that are just starting out—not only are they faced with smaller budgets, but they likely also have leaner teams. In my experience with startups, scaling ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

In an advertising landscape shaped by increasing privacy regulation and rapidly changing consumer behavior, traditional identity-based targeting is no longer fit for purpose. Advertisers must rethink ...