Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...

You know that first impressions are important, and that same rule holds true for email. Your subject line is the very first impression that your message makes. So, naturally, you want it to be a good ...

Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) last year, according to MailerMailer's annual Email Marketing Metrics Report. Longer subject ...

The ease with which you can create a line graph in Excel on your PC or Mac will do much to dispel the misconception that the program is arcane and unapproachable. With just three clicks of a mouse (or ...