Hot Topic chief executive officer Steve Vranes said the company brought Gomez on as the chief style officer because it was impressed with the young star's participation in the back-to-school campaign.

"We thrive because we are first to recognize current and emerging trends in music and pop culture, and are fast to market to meet our consumers' demands," said Steve Vranes, the CEO of Hot Topic ...

Steve Vranes, the CEO of Hot Topic since 2016, said that the company's edge is owed to multiple factors. "To our customers, Hot Topic is more than a retailer," he said, calling the store an ...