The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

What exactly is people-centered design? Harvard Business School defines the concept as a “problem-solving technique that puts real people at the center of the development process.” This can help us ...

The steps are (1) knowledge, attitudes, and beliefs mapping: reanalysis of team's research findings from prior studies; (2) environmental scanning of apps available on the market; (3) stakeholders' ...