Museums are rushing to launch new ranges of themed merchandise as they try to tap into China's 'emotional consumption' trend Chinese consumers' growing obsession with cute collectible trinkets has ...

Sales of Olympic souvenirs would end at all 6,300 souvenir stores around China by March next year, according to the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).

In China, hiding gifts around town has become a daily affair as “city treasure hunting” hots up on Instagram-like platform Xiaohongshu. Hashtags with a city’s name followed by xunbao ...

China’s museums cash in on collectibles craze as souvenirs go viral Museums are rushing to launch new ranges of themed merchandise as they try to tap into China’s ‘emotional consumption’ trend ...