Scientists now say they are getting closer to unlocking the secrets of longevity. Billions of dollars are being spent on an ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

It can be done through IFTTT, a web-based service that acts as a bridge between apps. In this case, IFTTT enables Welltory ...

Forbes contributors publish independent expert analyses and insights. Jess Cording is a dietitian and health coach who covers wellness. While you may be familiar with tracking things like your weight, ...

You don't need an Apple Watch or fitness tracker to monitor key metrics about yourself. Your iPhone is already capable of tracking your steps, measuring walking distance, monitoring sleep patterns, ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

As leaders plan for the year ahead, nonfinancial metrics offer the clearest signal of whether growth is truly sustainable.

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. There’s so much talk these days about optimizing for AI search. But, ...

Measuring leading indicators like near-misses and safety observations helps prevent accidents before they happen, reducing costs and boosting productivity. Establishing SMART KPIs ensures safety goals ...

Nick is a Features author who's been writing for fellow tech geeks since 2011. While he's mostly focused on phones, he's also thrilled by cameras and audio gear of all shapes and sizes. On weekends, ...