In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Social media isn’t only a way to connect with others — or at least, feel like you’re connecting with them — it’s also, potentially, a way to make money. This is because as much as social media ...

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources. Local business owners ...

Opinions expressed by Entrepreneur contributors are their own. Start with intentional, consistent posting, then scale by hiring strategic social media talent. Keep messaging consistent across all ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2025. While you were pulling your hair out trying to come up ...