Americans remain divided on the importance of companies and organizations making public statements on political or social issues. Today, half of U.S. adults say these types of company statements are ...

Consumers seek to engage with brands that stand for something meaningful. This approach appeals to emotions, creating a sense of trust and admiration for your brand. In a recent LinkedIn poll of mine, ...

We see it every day—people across the globe are more polarized than ever. We're increasingly divided on important social issues, from climate change and the economy to racial justice and gender ...

Peter Raymond Darke receives funding from the Social Sciences and Humanities Research Council of Canada. Theo Noseworthy receives funding from the Social Sciences and Humanities Research Council of ...