AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Brand leaders are navigating unprecedented cultural volatility fueled by rising social threat. The middle ground has all but disappeared. On one side, executive directives and legislation are rapidly ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.