According to a study by MaritzCX, a Utah-based customer experience software and research firm, sales of small SUVs to women rose 34 percent from 2010 to 2015, while increasing only 22 percent ...

Six of the 10 cars women shop for most are small cars and the other four are small crossovers. The Hyundai Tuscon bought 66.2% by women, can cost as much as $38,000 with a long list of accessories.

Automakers have long known that cars aren't just a man's game. More than two-thirds of the new cars sold each year are bought by women; 8 out of 10 purchasing decisions are heavily and directly ...

Women prefer to purchase small cars and crossovers, typically from foreign automakers. That’s the finding of a study of 13 million U.S. vehicle registrations over the last two years by TrueCar ...

Some small cars and crossovers, typically from foreign automakers, are more likely to be bought by women than men. That’s the finding of a study of 13 million U.S. vehicle registrations over the ...

“Six of the 10 cars women shop for most are small cars and the other four are small crossovers.” The average price of the top 10 most-sought-after models by women was less than $15,000.

Author Nancy Nichols says that for men, cars signify adventure, power and strength. For women, they are about performing domestic duties; there was even a minivan prototype with a washer/dryer inside.

It’s small, purple, and some find it offensive. Car manufacturer SEAT and lifestyle publication Cosmopolitan face fire over brand new car made for women.