In kid world, slime comes in multiple ooey-gooey forms: the kind made with glue that you can buy at the toy store that sticks to everything and ruins your brand-new area rug; the kind they make when ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

For whatever reason, kids love slime and the trend shows no signs of slowing down as “how to make slime” was the most common “how to” question googled in 2017, according to Google Trends annual report ...

The “no borax no glue” trend has flooded TikTok. Screengrab from @Madisdawgs on TikTok The words “borax” and “glue” have flooded TikTok as a new trend has begun to emerge. The words, once popular in ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The waters around New York City used to be filled with hundreds of ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...