“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

Such simple repetition. How could it matter? As you try to digest his meaning, however, you get a helping hand with cognitive facilitation. Sheldrake’s point becomes more accessible as he recycles his ...

Have you ever noticed how rooms that are designed with recurring elements feel much more harmonious and cohesive than rooms designed without? That's because of the rule of repetition. Repetition is a ...