The bold hue is the brand's least-tinted shade of the year. Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in ...

It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this year? When it comes to picking out a paint color, most people want to know ...

Less than 11,000 gallons of this color have been tinted over the last 14 years. The announcement is part of the brand's recent campaign coined "The Loneliest Color," which aims to highlight its most ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 56 min 31 sec ago By Gillian Follett - 3 hours 16 min ago By Ad Age and Creativity Staff - 3 hours 40 min ago By Tim Nudd - 4 ...

Non-boring beige is officially back. Meet Universal Khaki, paint brand Sherwin-Williams’s official pick for Color of the Year ...

Sami Allen is the managing editor at Forbes Home, with over seven years of experience in the home space and 10 years of editing experience. This Wednesday, Sherwin-Williams announced Upward SW 6239, a ...

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

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Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color. Radiant Lilac is ...