Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...
Small-business owners are faced with many challenges, such as planning sales and marketing strategies for their companies. Your business plan will vary depending on your type of business, but one main ...
Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. As an entrepreneur there are two routes you can take: either ...
Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. In my experience as a sales expert, I have learned that not all sales strategies are the ...
Salesforce has its fingers in many pies when it comes to tracking customers, customer service and marketing, but until now it left field service to third parties like ServiceMax. That changed today ...
As brick-and-mortar retailers, we must never lose sight of what the average customer wants. Keeping tabs on shoppers' most pressing needs is, more than anything else, the recipe for success. Based on ...
David leads the Hardware team at CNET, covering phones, wearables, laptops, TVs, streaming, future tech and more. We provide helpful, expert reviews, advice and videos on what to buy and how to get ...
In the Products and Services section of your business plan, you will clearly describe–yep–the products and services your business will provide. Keep in mind that highly detailed or technical ...
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