Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...

Paper plane in mid flight with shadow of a real plane Going in-house can feel a little turbulent for advertisers. But brands, such as Spanish airline Iberia, increasingly want more control over their ...

The UK government will prohibit the use of eight specified terms to promote vehicles that have not been authorised as self-driving, effective 7 January 2027. Potentially affected businesses should ...

OpenAI has launched a self-serve advertising platform, executives said, marking a significant step in its goal of generating $2.5 billion in ad revenue this year and $100 billion by 2030. Why it ...

AppLovin has opened its self-serve advertising platform to all advertisers. Axon has rebranded to AppLovin Ads. Axon will continue as the name of AppLovin's AI recommendation system. The platform ...

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Audio advertising is a quickly growing frontier in the ad world. Digital promotions have defined the content world for over a decade, but in many cases, these have been visually focused. Most ad ...

Dan Kiely, CEO & Co Founder of Voxpro, takes his hands off the wheel of his Tesla Model S P100D at a launch event for the MobilityX self-driving conference. On Tuesday, May 8, 2018, in Dublin, Ireland ...

Artificial intelligence media agency for business-to-business Multiply Technology Inc. today launched with $9.5 million in funding to introduce what it calls “self-learning advertising.” The platform ...