The Cardinals called their approach a “reset” all winter. By spring, it had been renamed a “transition.” Just don’t call it a rebuild.

Do something. To be clear, I say this with all respect to the logos of St. Louis City SC and the St. Louis Cardinals. I mean c’mon that interlocking STL on Cardinals caps is iconic and legendary.

The font traces back to 1921, the last year before the club began to use the iconic birds-on-the-bat logo. The use of the block STL lettering bears a semblance to the one worn by the Cardinals in ...