And I love that you can now buy a robot Optimus Prime that'll auto-transform at your command. The £699 Robosen Elite Optimus ... including "roll out", "convert" and "attack".

My younger self won't like that I'm saying this, but Megatron really is better than Optimus Prime — at least when it comes to the latest Flagship Transformers machine made by Robosen Robotics.

Opinions expressed by Forbes Contributors are their own. I write about how to do more with your consumer gadgets. Nostalgia is a messy thing. Looking back on the parts of our youth that brought us ...

Hasbro and Robosen Robotics have teamed up to ... AT TWICE THE PRICE), the snappily named 'TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot - Collector's Edition' is ...

and they have teamed up with Robosen Robotic to do so. The legendary company that has delivered the truly incredible auto-converting Transformers with Optimus Prime, Grimlock, and Megatron now ...

(Credit: Eric Griffith) Robosen previously launched a line of voice- and app-controlled bots in the Transformer franchise, like Optimus Prime and Grimlock. The latest release in April this year ...