Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

Roblox is one of the most popular gaming platforms today, with millions of players exploring and creating new worlds daily. While the game is free, many players consider upgrading their experience ...

Roblox Premium gives monthly Robux, trading privileges, and access to exclusive items and discounts not available to free users. There are three Roblox Premium tiers in the US: Premium 450 ($4.99), ...