Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

WASHINGTON — A new super-reflective spray paint is being tested to see how well it illuminates nighttime bicycle riders Swedish car maker Volvo is making the reflective spray available for free in six ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...

Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...

Automaker Volvo is turning in a slightly different direction for its next project: cycling safety. Last week, the automaker and its partners unveiled a reflective spray called LifePaint. Cyclists can ...

Spring is taking its sweet asphalt time warming up, but that doesn't mean much to bicycle and motorcycle riders who have been itching to get back in the saddle. With the return of two-wheelers to area ...

PROVIDENCE, R.I. (WPRI) — No matter how many reflectors, lights or brightly-colored articles of clothing they’re donning, it’s often very hard to see bicyclists at night. However, a new type of spray ...

The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...