But as Reese's remains the most popular Halloween candy year after year, it's basically the same thing. As long as you don't check the outside temperature—or the date—you might think it's ...

A sk anyone what their favorite candy is and, undoubtedly, you'll get at least a few people singing the praises of Reese's ...

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...

2020 was already spooky, but a year without Halloween? Even spookier. As king of Halloween, Reese's had to help our die-hard fans celebrate even if they couldn't go door-to-door. How'd we do it? By ...