Nope, it's not a new shape. In case you haven't heard, we are officially entering Reese's season—sorry, Halloween season. But as Reese's remains the most popular Halloween candy year after year ...

“Reese’s, I have a bone to pick with y’all,” Hays says. She tells the company that whatever peanut butter formula it uses in the seasonal Easter eggs needs to go into the year-round cups.

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...