But the most striking part of this modernized logo are the rainbow stripes. Why did Apple, a company known for their minimal design, add so much visual complexity to their logo? Well, the story ...

DAVE RUBIN (HOST): Well, that's a good question, because everybody in the last two to three days -- everybody's going full rainbow on Twitter ... Every company's out there. Disney, of course.

Rainbows are a common motif during this time, and they often emerge suddenly on company logos or as Pride stickers on Instagram. These corporations’ rainbow attire can seem like a good thing ...