“Oooooooh!” my wife squealed when I pulled the Juuk Ligero Rainbow Apple Watch band out of the shipping carton. The brightly colored links in the aluminum bracelet definitely caught her eye.

Forbes contributors publish independent expert analyses and insights. Carol Besler writes about luxury watches and jewelry The rainbow watch first surfaced in 2012 when Rolex set multi-colored ...

Audemars Piguet is marching to the beat of its own drum when it comes to the rainbow-style watch. The look most often materializes as an array of multi-colored stones set around the bezel of a ...

New techniques and processes create case finishes that appear to change hue as the wearer moves. By Anders Modig Davin Reporting from La Chaux-de-Fonds, Switzerland Just as the worlds of architecture ...

When you think of Ulysse Nardin, you most certainly conjure up an image of a bold watch. Perhaps you picture an oversized dive model drawing from the brand’s tenured history of marine chronometers or ...

Changing colors according to its position in light and space, Armitron’s psychedelic, elegant and PRISMATICA™ watch features iridescent ion plating, rainbow-iridescent bezel and one-of-a-kind dial ...