From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

The products featured ... We've found hair color from celeb-backed brand Good Dye Young to help you achieve fun semi-permanent color, including aqua, orange, purple, pink, and fire engine red.

With Pinterest searches for ‘lilac hair’ sky-high ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ...

I woke up with the all-too-familiar itch to switch up my hair color and opted for full foil highlights to brighten up my mousy brown strands. Although I am so ha ...

This brand specializes in hair color products, so you can count on its toning shampoo to live up to its reputation. Purple pigments keep gray hair bright, while silk proteins strengthen against ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...