What do you get when a bikepacker challenges a brand to develop a versatile rig with a reasonable price tag? Apparently, you get Priority Bicycles’ Bruzer, a low-maintenance bike that’s meant to ...

I tend to get stressed out about any expensive, essential gear I own. Don’t get me wrong — among my friends, I’m known as the person who seldom breaks things. But any time my work computer feels a ...

Beach bike cruising is about to get a whole lot easier, thanks to Priority Bicycles. If you’ve followed my fandom of Priority Bicycles, then I have exciting news to share. The independent New ...

In a market full of complicated tech, sky-high torque specs, and smartphone apps to control an e-bike, New York-based Priority Bicycles is going in the opposite direction with the launch of its newest ...