Brand equity has three basic components: consumer perception, negative or positive effects, and the resulting value. It has a direct impact on sales volume and a company's profitability because ...

Price Premium: What is the perceived value of your brand? Brands with a positive perception often command premium prices, indicating a higher perceived value. • Brand Mentions & Reviews ...

A new study reveals that people with anxiety or depression often underestimate their abilities due to a distorted ...

Prof Datuk Dr Mohammad Redzuan Othman, who is the chairman of the think-tank under the Selangor government said its survey found the Prime Minister's leadership received 73.4% positive perception ...