There are plenty of justifiable reasons to slam someone as performative, especially in the current system. Every loser using ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

Teens are using the phrase “performative male” to call out boys who act a certain way to win approval from girls. These labels can make boys feel confused or ashamed about their identity and relation ...

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“Not my cup of tea,” these judgy girls say. As the current global matcha shortage still looms, the drink’s devotees are turning against one another. The latest tactic to try to curb the tea’s traction ...

In the digital age of carefully curated content, even friendships can start to feel fake. Dr. Alison McClymont, a child psychologist and trauma therapist, believes social media platforms have given ...

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College students are showing up with tote bags, wired ear buds and matcha lattes for a chance to win “performative male” contests that have popped up on campuses around the country. The goal in these ...

A crowd of contestants and bystanders formed on the South Oval Monday to compete for the title of most “performative male.” The event was advertised on YikYak by Sophia Barski, a third-year in ...