For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the ...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC ...

Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more ...