For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display ...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...