This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...
Patrón is quickly leveling up its metaverse strategy, suggesting its early experiments have shown promise. The tequila marketer was a latecomer to non-fungible tokens (NFT), releasing its first take ...
At the time, Mauricio Vergara, Patrón‘s president and chief operating officer, told The Grocer that the decision to end XO Cafe was based on the Bacardi-owned brand shifting its focus to “growing and ...
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Patrón Tequila Takes a Swing at Regulators With Bold — But Censored — Additive-Free Marketing Campaign
The fight over additive-free tequila rages on in the town square. On Wednesday, Patrón risked the ire of regulators with the unveiling of its "Censored Truth" marketing campaign across the United ...
Patrón has been a leader in the premium tequila category for many years now, and it continues to expand its portfolio with new releases like smoky tequilas and blends of different ages. The latest of ...
Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product displaying their mission to disrupt the booze category. Earlier this week, ...
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