This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Patrón has partnered with global music platform Boiler ...
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Patrón Tequila Takes a Swing at Regulators With Bold — But Censored — Additive-Free Marketing Campaign
The fight over additive-free tequila rages on in the town square. On Wednesday, Patrón risked the ire of regulators with the unveiling of its "Censored Truth" marketing campaign across the United ...
In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...
HAMILTON, Bermuda, Aug. 21, 2025 /PRNewswire/ --PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the ...
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