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Labels that sell: packaging as a brand weapon
Packaging is no longer just a protective shell—it’s a strategic tool that can define a brand’s identity, influence buying ...
Custom packaging does more than protect products; it shapes brand perception, enhances customer experience, and boosts ...
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
Food packaging is entering a new era where innovation is as much about how equipment supports sanitation, compliance and durability as it is about what materials are used.
States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...
Celebrating innovation in fibre-based packaging design, the 2025 winners of the European Carton Excellence Award (ECEA) were ...
The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...
The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...
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